International design competition. Open procedure in two stages.

The Manifattura Tabacchi regeneration project represents an important opportunity for urban transformation in the Regio Parco district and the north-eastern district of Turin. The aim is to restore a historic industrial complex to the city, transforming it into a new cultural, archival, and residential hub. It is not just a question of restoring a historic industrial complex, but of returning it to the city as a cultural, archival, and residential hub, capable of generating value for the Regio Parco neighborhood and the entire northeastern quadrant. The master plan envisages the creation of an inclusive and permeable hub that reconnects the city with the nearby river park system, which is currently difficult to access. The project thus becomes a bridge between the urban fabric and the natural landscape, helping to redefine the identity of the neighborhood and strengthen its public services. Key elements of the project include a new Archival Center, the heart of the project, consisting of modern buildings that are perfectly integrated into the historical context; the Manufacturing Interpretation Center, which becomes a multifunctional space dedicated to exhibitions, educational activities, and cultural events; a system of squares and courtyards, which promotes social interaction and makes the area accessible and lively at all times of the day; and the Diffused Museum of Work and Industry, which transforms the existing buildings into an open-air narrative, where the site's manufacturing history dialogues with the present. Great attention is paid to sustainability: the project aims for LEED Gold certification, with buildings designed to be energy efficient, powered by renewable sources, and constructed with eco-friendly materials. The former tobacco factory is thus reborn as a place of connection, memory, and future: a space that does not erase the past but transforms it into living energy for a new idea of the city.